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Ket [755]
3 years ago
7

Beyond flavor and the presence or absence of sugar, Nicorette offers a gum that will whiten your teeth while satisfying your nic

otine craving and helping you quit smoking. This gum has been positioned on the basis of ________. demographic segmentation family life cycle segmentation psychographic segmentation mass marketing benefit segmentatio
Social Studies
1 answer:
rjkz [21]3 years ago
6 0

Answer:

Benefit segmentation.

Explanation:

Benefit segmentation consists of dividing the consumers depending on the benefit that they find in the product. Regarding marketing, benefit segmentation evaluates what the value, benefit, or advantage for a service or product in particular that a consumer acquires is. Different consumers are in search of different benefits and the marketer has to develop his communication based on this.

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