<span>The amount that consumers are willing to pay and a reasonable margin are both factors that must be considered. If the price is too high, the number of sales will decline because less customers will purchase the item. But if the profit margin is not sustainable, then the business will suffer from low profitability, which could put the retail business success and longevity at jeopardy.</span>
Answer:
$224,000
Explanation:
Contribution margin = Selling price - Variable cost
= $320 - $76.8
= $243.2
Contribution margin ratio = Contribution margin / Sales
= $243.2 / $320
= $0.76 × 100
= 76%
Break even point = Fixed cost / Contribution margin ratio
= $170,240 / 76%
= $224,000
Answer:
lower, higher
Explanation:
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