Question

Jose owns an ice cream and frozen treat restaurant and is considering adding new menu items. He recently met with the representative of a yogurt company who is trying to convince Jose to add the frozen yogurt to his menu. Jose has never offered a yogurt product in the restaurant and has concentrated on ice cream items. The yogurt product would not need a different freezer or dispensing unit, so the investment would be similar to changing flavors of ice cream. However, since he’s never offered yogurt, he’s unsure what the market response will be and how much profit he can achieve with the frozen yogurt. What type of purchasing decision does this represent for Jose?

Answer 1

Answer:

A. Modified rebuy

Explanation:

There are three types of buying situation:

1. Modified rebuy

2. Straight rebuy

3. New task

1. Modified rebuy: This is a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. It is a buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers.

2. Straight rebuy: It is also known as Extensive problem solving situation. Customers are aware of his or her choices, what they are searching for, his/her needs which is based on personal experience of the customer or friends and families.

3.The new task: This is a business buying situation in which the buyer purchases a product or service for the first time. The buyer has no past experience about the products. It takes a longer time for the buyer to decide because of the risk involved.