Answer:
The answer is behavioural segmentation
Explanation:
Behavioral Segmentation is a form of customer segmentation that divides consumers according to behavior patterns as they interact with a company. One of the objectives is to understand how to address the particular needs and desires of customer groups..
It helps us to analyze how consumers used their cards and how much they valued rewards. We have benefit-seeking buyers, Loyalty-oriented purchasing etc
During the twentieth century, the real income of blue-collar workers in western societies increased significantly overall, although it has dropped in the past 20 years.
White-collar workers went to work in factories instead of going to farming, and within a few years created the new industrial working class of America. Workingin factories was a difficult transition for rural people who were accustomed to living in communities where life was controlled by the hours of available daylight and the natural rhythm of the seasons.
Answer:
E-business suites
Explanation:
E-business suites also known as the Apps or the Application which comprise of the ERP (Enterprise resource planning), SCM (Supply-chain management) and the CRM (Customer relationship management) which are either acquired by the Oracle.
So, the vendors of the enterprise application establish a e-business suites in order to make their own relationship with the customer relationship and the supply chain management.