Question

Which of the following expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?
a. Theory of planned actionb. Theory of self-efficacyc. Balance theoryd. Elaboration likelihood theorye. Social judgment theory

Answer 1

Answer:

The correct answer is a. Theory of planned action.

Explanation:

The theory of planned behavior was developed in 1985, based on the Theory of Reasoned Action. This theory contains five variables that include behavior, intention, attitude, subjective norm and control of perceived behavior.

Unlike the theory of reasoned action, the control of perceived behavior is added to the theory of planned behavior, which refers to a person's perceptions of the presence or absence of resources and opportunities required, however, this element it is not presented in the theory of reasoned action, and the theory of planned behavior has proven to be superior to the theory of reasoned action for predicting behavior.