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oksano4ka [1.4K]
3 years ago
11

Mara is a management consultant for a soda manufacturer that wants to expand into health drinks such as green tea and after-work

out drinks. Based on what you have read, which of these is sensible advice for Mara to offer her client?
A. "Focus on what your company does well rather than trying to expand into un-tried areas."

B. "Carefully consider the entry choices over time before making a decision."

C. "Your best bet is to undercut competitors' prices and lure them into a price war."

D. "Pinpoint the best time to enter this new market, and then make a yes-or-no decision quickly."
Business
1 answer:
kirill115 [55]3 years ago
6 0

Answer:

B. "Carefully consider the entry choices over time before making a decision."

Explanation:

Since Mara company specializes in manufacturing sodas, venturing into health drinks is risky and therefore would need a lot of planning, thorough analysis of the target market . Looking into whether there's sufficient demand for it and forecasting future trends with regards to health drinks is also important . Mara should therefore, test venture into this by testing the market and considering entry choices over time before making a decision.

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Semmy [17]

The marketing team need to <u>"create a promotion strategy to increase customer awareness."</u>


Promotion is the point at which a business chooses which types of communication it needs to use in their marketing plan. Research is done that points of interest statistical surveying, division, and spending plan. Huge organizations may complete a national crusade, particularly if the brand is as of now well-known to the purchaser. Littler organizations, with less assets, may utilize coordinate offering until the point when they have a bigger spending plan for advertising.

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3 years ago
Tunneling Inc. fixed costs are at $100,000. The company has sales of 10,000 units with a price of $84 and variable cost per unit
zubka84 [21]

Answer:

Tunneling Inc.

Degree of operating leverage

= Contribution Margin divided by Operating Income

= $440,000/$290,000 = 1.52

Explanation:

(a) Data and Calculations:

Sales Revenue =   $840,000 (10,000 x $84)

Variable cost =           $400,000 (10,000 x $40)

Contribution =            $440,000

Fixed costs =              $100,000

Depreciation =             $50,000

Operating Income = $290,000

Tax (21%)                    ($60,900)

Net Income =             $229,100

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4 0
3 years ago
Production Volume4,000 Units5,000 UnitsDirect Materials$85.80 per unit$85.80 per unitDirect Labor$56.10 per unit$56.10 per unitM
guapka [62]

Answer:

4300 units would cost  $ 898461 or $ 208.9 ≅ $ 209 per unit

Explanation:

Production Volume                   4,000 Units       5,000 Units

Direct Materials                 $85.80 per unit        $85.80 per unit

Direct Labor                     $56.10 per unit             $56.10 per unit

Manufacturing overhead   $73.60 per unit           $62.10 per unit

Total Manufacturing Costs   $ 215.5 per unit         $ 203.7 per unit

The best estimate of the total cost to manufacture 4,300

4000 units at $ 215.5 = $ 862,000

5000 units at $ 203.7= $1018500

9000 units would Cost = $ 862,000+$1018500= $ 1880500

We have taken the total of the two costs and then divided with the number of 9000 units to get an average price as the fixed costs are decreasing as the number of units increase from 4000 to 5000.

4300 units would cost = $ 1880500/ 9000 * 4300= $ 898461 or $ 208.9 ≅

$ 209 per unit

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