Answer:
True
Explanation:
Brand positioning refers to creating and occupying a place in a prospective customer's mind with respect to a brand. It refers to a brand image created in the minds of prospective customers whenever they think of a brand.
For instance, when a customer thinks of Lacoste, it reminds him of the quality associated with it along with it's French connect.
Brand positioning helps an enterprise distinguish it's own brand from those of the competitors. Also, such an exercise reveals uniqueness of the brand i.e attributes specific of such a brand.
Answer:
Too little money
Explanation:
In the given case, David wanted to have all required resources and he also had complete knowledge of it. However he could not get them properly due to his budget constraints which lead to shut down of his business.
This case clearly depicts the problem of too little money as the risk of failure was not mentioned as such. Also the business David was willing to open was not relate to any chemical or defense industry so there was not much regulatory burden.
Answer:
Option (A) is correct.
Explanation:
Accounting rate of return is determined to take the efficient business decision related to the capital budgeting and it tell us whether to accept the proposal or not. The following is the formula:
Accounting rate of return = (Average Income ÷ Initial Investment)
For example:
Net profit for 3 years are as follows:
2012 - 13 = $50 million
2013-14 = $100 million
2014-15 = $150 million
Initial investment = $200
Average profit = ($50 + $100 + $150) ÷ 3
= $100
Accounting rate of return = (Average Income ÷ Initial Investment)
= $100 ÷ $200
= 0.5 or 50%
I think it is because it is very hard to do
