BMW offers customers a four-year, 50,000 mile maintenance-cost-free program called "BMW Ultimate Service." The service includes

Question

3 years ago

14

BMW offers customers a four-year, 50,000 mile maintenance-cost-free program called "BMW Ultimate Service." The service includes

free replacement of brake pads and rotors, wiper blades, scheduled maintenance, oil changes, and roadside maintenance. This marketing gives BMW a: strategic edge competitive advantage tactical strength marketing mix mission statement

Social Studies

1 answer:

Kazeer [188] · Answer 1 · 2022-02-09T14:27:50+03:00

Answer:

Competitive Advantage 

Explanation:

Competitive advantages are factors that allow a business or nation to manufacture an equal value product or service at a reduced price or in a more favorable manner.

BMW offers maintenance and service programs at a cheaper, at this case free, rate.

Such factors allow the competitive company to produce more revenue or higher margins than its competitors on the market.

Competitive advantages are traced to a number of different factors such as pricing structure, marketing, product range performance, distribution system, intellectual property, and customer support.