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Gnom [1K]
3 years ago
14

BMW offers customers a four-year, 50,000 mile maintenance-cost-free program called "BMW Ultimate Service." The service includes

free replacement of brake pads and rotors, wiper blades, scheduled maintenance, oil changes, and roadside maintenance. This marketing gives BMW a: strategic edge competitive advantage tactical strength marketing mix mission statement
Social Studies
1 answer:
Kazeer [188]3 years ago
5 0

Answer:

<em>Competitive Advantage </em>

Explanation:

Competitive advantages <em>are factors that allow a business or nation to manufacture an equal value product or service at a reduced price or in a more favorable manner.</em>

BMW offers maintenance and service programs at a cheaper, at this case free, rate.

Such factors allow the competitive company to produce more revenue or higher margins than its competitors on the market.

Competitive advantages are traced to a number of different factors such <em>as pricing structure, marketing, product range performance, distribution system, intellectual property, and customer support.</em>

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If you study in the same room in which you take an exam, you will probably do better on the exam than if you had studied somewhere else. This is made possible because context-dependent memory.

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