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UkoKoshka [18]
3 years ago
9

​elena is a regular customer at cuppo' coffee. she is the first customer to enter the coffee shop every morning and spends $10 f

or a regular latte and a banana-nut muffin. after careful observation the management realizes that she does not have a strong economic motivation behind her recurring actions. what is the next step the management at cuppo' coffee likely to take to ensure that elena continues to patronize the firm and probably increase customer share?
Business
1 answer:
Vera_Pavlovna [14]3 years ago
4 0

Answer:

The management can make Elena a loyalty card holder or loyalty program member.

Explanation:

A customer loyalty program refers to a kind of reward program offered by a company to it's those customers who frequently purchase it's products or avail it's services.

Usually, under such loyalty programs, a customer is provided with a loyalty card, wherein for each purchases he/she makes, some loyalty points are earned. These loyalty points can collectively be redeemed later on, in the form of discounts.

So, in the current case, since elena is a frequent buyer of coffee on routine basis, the management can include her in their customer loyalty program and provide her with a loyalty card.

Such card will provide her with rewards and would make her feel privileged, strengthen her bond of loyalty with cuppo' coffee and may lead to increased customer share.

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The Southern Corporation manufactures a single product and has the following cost structure: Variable costs per unit: Production
Blizzard [7]

Answer:

$3,500

Explanation:

Under variable costing method, product costs are calculated on variable manufacturing  costs only.

Step 1 : Determine unit Product Cost

Product Cost = Variable Manufacturing Costs

                      =  $ 35

Step 2 : Determine the units in Inventory

Units in Inventory = Opening Stock + Production - Sales

                              = 0 +  7,210 - 7,110

                              = 100 units

Step 3 : Determine Inventory value

Inventory value = Units x Cost per unit

                           = 100 units x $ 35

                           = $3,500

Conclusion :

the ending inventory of finished goods under variable costing would be: $3,500

3 0
2 years ago
Based on the case, you might describe the generic strategy of Allegiant Airlines as:__________.
Dmitry [639]

Answer:

Based on the case, you might describe the generic strategy of Allegiant Airlines as:__________.

Cost Focus.

Explanation:

Allegiant Airlines, in its strategy, does not try to provide cost leadership to the airline industry.  But it offers low prices for passenger tickets for its specific routes.  This implies that the low cost that it offers is focused on a narrow niche market because this niche will provide it with competitive advantage in the industry.  Allegiant Airlines also employs some competitive pricing schemes, which have made it difficult for new and upcoming businesses to enter their niche market.  Allegiant also sells flights from other airlines on its site.  This tactical move increases customers' awareness of its dominance as a low fare service.

4 0
3 years ago
You are selling a product in an area where 30 % of the people live in the city and the rest live in the suburbs. Currently 20 %
irina1246 [14]

Answer:

a). I would adopt the increase in market share in the suburbs by 15 % since the number of final suburbs dwellers who will use my product is (0.0805 x) which is  greater than final city dwellers' (0.075 x)

b). The total percentage of people who are city dwellers who own your product before the new sales drive=46.15%

Explanation:

a). We can make the following expressions;

Total number of both city dwellers and suburb dwellers=x

City dwellers=30% of x=(30/100)×x=0.3 x

Suburb dweller=70% of x=(70/100)×x=0.7 x

Total number of city dwellers who use your product initially=(20/100)×0.3 x=0.06 x

Total number of suburb dwellers who use your product initially=(10/100)×0.7 x=0.07 x

If we increase the market share in the suburbs by 15%

Number of suburb dwellers=0.07 x+(15/100)×0.07 x

Number of suburb dwellers=(0.07 x+0.0105 x)=0.0805 x

If we increase market share in the city by 25%

Number of city dwellers=0.06 x+(25/100)×0.06 x

Number of city dwellers=(0.06 x+0.015 x)=0.075 x

I would adopt the increase in market share in the suburbs by 15 % since the number of final suburbs dwellers who will use my product is (0.0805 x) which is  greater than final city dwellers' (0.075 x)

b). Percentage of city dwellers that own your product

Percentage=(Initial number of city dwellers/Total number of people)×100

Percentage=0.06 x/(0.06 x+0.07 x)=(0.06 x/0.13 x)×100=46.15%

The total percentage of people who are city dwellers who own your product before the new sales drive=46.15%

8 0
3 years ago
Suppose you are analyzing two firms in the same industry. Firm A has a profit margin of 10% versus a margin of 8% for Firm B. Fi
gogolik [260]

Answer:

The answer is false

Explanation:

Base on the scenario been described in the question, comparing the two firm and saying there will not reach into a conclusion to which firm is better manage is false, this is because the difference in debt is a result of better management, and this could be the cause of Firm A's higher profit margin. So the claim was false

3 0
3 years ago
Define a demand schedule
OlgaM077 [116]

In economics, the demand schedule is a table showing the quantity demanded of a good or service at different price levels. The demand schedule can be graphed as a continuous demand curve on a chart where the Y-axis represents price and the X-axis represents quantity.

7 0
3 years ago
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