Marginal utility is the extra satisfaction gained from consuming one more unit of a good.
Answer:
The book gives a clear knowledge of marketing at both the strategic and conceptual level as well as the ____.
tactical, hands-on level
Explanation:
At the highest level of marketing management is the strategic level, which is more conceptual. Down the scale is the tactical marketing plan, which specifies the marketing tools and techniques which a company will use to meet its marketing goals. At this level, the tactical tools in use include advertising, sales promotions, and other activities that directly implement the strategic marketing plan. The tactical level reduces the business strategic goals to marketing objectives.
An opportunity cost is defined as the loss of a potential gain from going with another alternative. The opportunity costs in this situation are everything that Harry gave up, to see his parents. Although he gained the dinner with his parents that ha hadn't seen in awhile, he gave up a lot of other options on how he spent his weekend.
In order to have the greatest impact, the marketing team may often use public relations tactics to give sponsorship programs a boost. Public relations is also abbreviated to PR, those that work in the PR department are in charge of maintaining a relationship with the public and the company they work for. There must also, always be a professional level maintaned to keep the company's image in the right light.
