Question

Good marketing research helps us identify what customers have purchased in the past and what they are likely to want in the future. Super Fun World is preparing to open its latest theme park in Shanghai. It will be collecting lots of information on what customers want while they are at the park. The marketing research company representing Super Fun might create original surveys with targeted questions that help it collect reliable information. This type of research is described by marketing professionals as the collection of __________

Answer 1

Answer:

These are the answers for the question:

A. sequential data

B. formative data

C. primary data

D. secondary data

And this is the correct one:

C. primary data

Explanation:

Primary data or primary information is data that is gathered by the marketing researcher, directly from the source, and with the purpose of finding information to solve the marketing research question.

In this case, Super Fun is engaging in primary data collection because the marketing team will survey the customers directly, with the goal of understanding better customers wants and needs while they are at the Super Fun Park.