According to my research on different marketing strategies, I can say that based on the information provided within the question the concept that is being employed is called Societal Marketing. This is a marketing concept that focuses on making sure that the company makes decisions based on consumer wants, company requirements, and society's long-term interests.
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Consumer preferences and resource scarcity determine which goods are produced and in what quantity; the prices in a market economy act as signals to producers and consumers who use these price signals to help make decisions. Governments play a minor role in the direction of economic activity. true
