Answer:
<u>Marketing mix</u>
Explanation:
Note that, Framework's method of product promotion is mentioned; that is promoted through
- cooperative advertising with an exclusive distributor and
- by word-of-mouth advertising.
Also, mention is made of the price they sell; $875 and the place it is sold; only in Houston and New York.
In harmony with the Marketing mix elements which includes the price, product, promotion and place, Framework's just gave a description of it's Marketing mix.
Answer:
Generally speaking, there are five functions of Management. They are:
- Setting Objectives
- Planning
- Execution
- Measurement
- Control
The two functions of management identifiable from the passage are:
- The setting of Objectives and
- Control
Explanation:
Objectives in business are multilateral in nature. They speak to
- Identifying where the company wants to go
- How the company is going to get there
- Who the company will need to get there and
- What the company will need to get there
In the passage above, the company via it's general manager is defining clearly those the company will need and what each person's role is in helping to achieve such objectives
It is not the responsibility of the employee to define his or her own job or objectives. It is the responsibility of Management.
With regard to the second function which we will identify as Control, when management admits employees, there has to be structure otherwise there would be chaos.
It is the function of management to clearly define reporting lines. Who reports to whom? Who is responsible for overseeing who? Who will lead what team? etc.
We see from the passage that the general manager distributed jobs according to each employees ability. And in doing so also defined reporting lines.
This is an example of the Control function of management.
Cheers!
Answer:
Integrated marketing communications.
Explanation:
Integrated marketing communications involved passing clear messages about a particular product to potential customers through different communication channels. It is used to create an awareness of the product to the customers.
Intergrated marketing communication involves delivering a consistent message about a product to potential customers through multiple platforms.
Integrated marketing communications helps a business to increase sales at a reduced cost.
Managers, this is symbolic of how business is run in U.S. culture.