Question

The slogan of Natural Care Products is "Loving the Earth." This is more than just an advertising message. The company hires people who not only have job-related skills but also a commitment to sustainability and enjoyment of nature. The employees regularly have opportunities to sign up for service projects such as river cleanups and recycling drives. Employees are enthusiastic about developing and marketing products made with all-natural ingredients sustainably sourced. The HR department uses its communication tools to remind employees about how everyone contributes to realizing this eco-friendly vision for the company. Together, these efforts at Natural Care Products create _____.

Answer 1

Answer:

The correct answer would be Brand Alignment.

Explanation:

In simple words, Brand alignment is the alignment of your company's employees behaviors, sales promotions, product development, sales and marketing efforts, etc, with the goal of the company. In this example, The slogan of Natural Care Products is 'Loving the Earth', which means the goal of the company is to actually love the earth by making efforts for it to clean it and make it pollution free and to do everything which makes the earth live longer. In this regard, the Natural Care Products Company not only hires enthusiastic employees who are inclined towards saving the earth, but also creates their products from all natural sources, plus arrange many opportunities for the employees to sign up for recycling activities. Their all such activities come under the Brand Alignment.