Question

In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. In this respect, the goals and objectives section is tied closely to the __________ section of the marketing plan.

Answer 1

Answer:

Evaluation and control

Explanation:

The goals and objectives section shows the things that the company wants to accomplish. As the statement indicates that the section on goals and objectives defines the parameters by which the firm will measure actual performance, we can infer that this refers to the evaluation and control section because this part of the marketing plan includes the measurements that will help you evaluate if the objectives can be accomplished, the performance standards to which the indicators are compared and the actions to take if the goals are not achieved. According to this, the answer is that in this respect, the goals and objectives section is tied closely to the evaluation and control section of the marketing plan.