<span>Since humanism was conceived in the early 20th century rejected revealed knowledge, theism-based morality and the supernatural.</span>
8) Principal
9) Principal
10) Principle
(Not sure about 9 though)
I believe the answer is: <span>whose name you have heard most often.
We would automatically perceive the people which name we heard most often are the most popular people compared to other candidates.
A lot of us would automatically attribute those popularity with positive things and increase our likelihood to choose them.</span>