Answer:
With a <u>defensive strategy</u>, organizational members do only as much as is legally required and may even try to use the law to their own advantage
Explanation:
Since the question was posted under the Law category, we can examine the angle of Law first.
So a defensive strategy in Law refers to the act of using every available provision, edict, and logic available under law to execute a defense.
In Law, preparing a defense means that the members of an organization have probably been charged to court and now needs to respond to that. The way to go is to use the services of an attorney whose duty it is to understand the case and prevent the members from being found guilty and therefore prosecuted. To do that the attorney or defensive counsel will generally adopt a position that states and proves that the defendants are innocent of the charges leveled against them.
A sound defensive strategy is one that is based on facts. It must also give off the defendant in the best possible light.
So Truth or Fact is one of the best Defensive Strategies that can be used in Law.
Recounting the incidence for which the defendant is being charged in a more positive light helps to achieve one of the following:
- at worst, the defendant is convicted but with a very mild or minimal charge
- plea bargain (which is where the defendant agrees to plead guilty in exchange for less serious charges by the prosecutor
- at best an acquittal of all charges
In Business (Marketing)
Defensive strategies may also be applied to marketing where a company responds to competition in such a way that attempts to or helps it protect its market share/interest.
An example is cited of when Coca-cola in response to activities of Pepsi changed the taste of their drink to become as sweet as that of Pepsi for the fear that they would lose their customers. This strategy didn't work because it was completely alien to their brand and left its customers disconcerted. Coca-cola on guaging the pulse of its customers was forced to revert back to her old formula.
In other cases, Improving one's product has served successfully as a defense strategy. Other types of defense strategies in business are:
- Tinkering with price (this may involve reducing the price of the company's commodities in a promotional way)
- creating more products/services that compete with the company's existing offerings. This, in a way, is like the company competing against itself rather that than the competition. Google and most manufacturers of alcoholic and non-alcoholic beverages adopt this strategy.
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