Answer:
7.5%.
Explanation:
This question can be solved by using the formula below;
The trial rate is required to achieve the company's goal = ( number of new notebooks that the company wants to sell the following year) ÷ awareness rate × units per trial × ACV × number in target market.
From the Question above, we have the following information which is going to be slot in to the formula above and use in solving this question;
=> The number of new notebooks that the company wants to sell the following year = 30,000,000.
=> The awareness rate = 78%.
=> ACV% = 51%.
=> The percentage of people that will repurchase 5 notebooks per year = 21%.
=> The total number of notebook consumers in the target market = 200,000,000 .
=>'' The Total fixed costs to Leaf Paper Company to manufacture this new notebook = $11,000,000''
=> The variable costs per Notebook = $2.56.
Thus, slotting in the values respectively, we have;
Trial rate = 30,000,000 ÷ (0.78 × 5 × 0.51 × 200,000,000).
Trial rate = 0.07541478129713423.
Thus, 0.07541478129713423 × 100 = 7.5%.
Trial rate = 7.5%.
