<span>To encourage customers to open a mail offering them a subscription to home companion, a home furnishings magazine, the front of the envelope suggested that there was a gift inside. The envelope contained an attractively laminated bookmark. This is an example of combining direct marketing with support media.
Support media is media or items that is included to promote products or services. In this case, the laminated bookmark is an example of support media because it is being put in the envelopes to promote the product. They are grabbing their customers attention by "gifting" them with a promotional item.
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Answer:
155%
Explanation:
The computation of Average rate of return is shown below:-
Annual operating income = Sales - Manufacturing cost
= (4,000 × $450) - (4,000 × $264)
= $744,000
Average investment = (Initial cost + Residual value) ÷ 2
= ($940,000 + $20,000) ÷ 2
= $480,000
Average rate of return = Average annual operating income ÷ Average investment
= $744,000 ÷ $480,000
= 155%
Answer:
Municipal bond
Explanation:
We can clearly find out which bond to select by finding their equivalent taxable yield.
DATA
Coupon rate (corporate bond) = 6.25%
Coupon rate (municipal bond) = 4.75%
Marginal income tax = 28%
Equivalent taxable yield of municipal bond = coupon / (1-tax rate)
Equivalent taxable yield of municipal bond = 4.75% / (1-0.28)
Equivalent taxable yield of municipal bond = 6.6%
Hence municipal bond must be selected having a higher equivalent taxable yield as compared to corporate bond.
The answer is false. Learning management systems is not known as knowledge work systems. Knowledge work systems are maintained by knowledge workers who manage and create knowledge. Knowledge, in this context, is universal and can be moved easily. It can include structured and unstructured documents.
