The strategy:
The Toro Co. uses a family branding strategy.
What is family branding?
Family branding is a marketing tactic that emphasizes promoting the parent brand name while simultaneously advertising a family of goods and services. It is also sometimes referred to as "umbrella branding," which implies that all branding initiatives are carried out under the parent brand name.
In this case, the parent brand is Toro. The "Toro Motor Company" was founded in 1914 with the goal of producing tractor engines for The Bull Tractor Company. By acquiring Whirlwind Corp., Toro joined the push mower industry in 1948.
All the stated types of machinery are provided under the name of Toro, suggesting that the parent brand name is used to promote sales.
Thus, it is a case of family branding.
To know more about The Toro Co. refer to:
brainly.com/question/15971507
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