The percent difference between two numbers and is given by
The absolute value is there because we only care about the absolute percent difference, and not taking into account whether we go from to or vice versa. If we remove them, we have two possible interpretations of percent difference.
For example, the (absolute) percent difference between 3 and 6 is
In other words, we add 100% of 3 to 3 to end up with 6. This is the same as the percent difference going from 3 to 6. On the other hand, the percent difference going from 6 to 3 is
which is to say, we take away 50% of 6 away from 6 to end up with 3.
"Make comparisons to object measurements" tells us that the differences should be computed relative to "measurements for object". In other words, take from the left column and from the right column.