The answer is:
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displacement .
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By knowing how to analyze advertizing it helps you to break down the parts of the advertisement. Such as: the cost of the product, pros, cons and was the advertisement helpful in your decision to purchase. Did the advertisement help you or did you have to do more research?
Probable, suspected, likely, questionable, and possibly, are things you never want to include in a diagnose.
Hope this is what u were looking for^_^