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Sonbull [250]
4 years ago
7

According to Jeff Bezos, founder of Amazon.com, the _____ refers to markets that are too small to justify a mass media campaign,

yet too large to cover using personal contact.
a. hard middle
b. mass market
c. niche
d. Demographic market
Chemistry
1 answer:
Y_Kistochka [10]4 years ago
8 0

Answer: A) Hard middle

Explanation: He describes the hard middle as a marketing campaign in which one doesn't get much profit per sale of product (usually inexpensive) to a not so large target audience.

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