According to Jeff Bezos, founder of Amazon.com, the _____ refers to markets that are too small to justify a mass media campaign,

Question

Sonbull [250]

3 years ago

7

According to Jeff Bezos, founder of Amazon.com, the _____ refers to markets that are too small to justify a mass media campaign,

yet too large to cover using personal contact.
a. hard middle
b. mass market
c. niche
d. Demographic market

Chemistry

1 answer:

Y_Kistochka [10] · Answer 1 · 2021-12-22T10:15:00+03:00

Y_Kistochka [10]3 years ago

8 0

Answer: A) Hard middle

Explanation: He describes the hard middle as a marketing campaign in which one doesn't get much profit per sale of product (usually inexpensive) to a not so large target audience.