It depends on the type of animal, but if, for example, you're talking about one lower on the energy pyramid (like a chicken, for example) then this is because of the energy distribution. When an animal consumes something else, it absorbs about 10 percent of the energy of that creature.
So, lets say a plant has 1000 units of energy. Then a bug comes along, and eats the plant, absorbing 100 units (10 percent) of that energy. Then, a chicken eats the bug, absorbing only 10 units of that energy. Finally, a human eats the chicken, getting only 1 unit of the original energy.
The reason that something like a bug has to eat less than a human, is because it gets more energy directly from the plant.
Sometimes in order to determine which energy bars have the most protein it depends on the company sometimes you can find it on the front or back of the wrapper it overall it would be the back of the wrapper