These energy exchanges are not changes in kinetic energy. They are changes in bonding energy between the molecules. If heat is coming into a substance during a phase change, then this energy is used to break the bonds between the molecules of the substance. The example we will use here is ice melting into water.
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Reaction rates are affected by reactant concentrations and temperature. this is accounted for by the c</span>ollision model.
-Hope this helps.