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irinina [24]
3 years ago
15

A critical element of microenvironmental scanning is​ ________, which is the study of human populations in terms of​ size, densi

ty,​ location, age,​ gender, race,​ occupation, and other statistics. this portion of the environment is of major interest to marketers because it involves people who make up markets.
Social Studies
1 answer:
IrinaVladis [17]3 years ago
3 0
I think the answer is Demography.

Like mentioned above, demography usually separate population based on specific categorization such as race, age, gender , and etc.
Companies usually need this information to create a product that is suitable for a specific demographic.
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