Question

Marketing News is a magazine from the American Marketing Association that covers all aspects of the marketing industry. It is mainly read by academics and people working directly in marketing. Therefore, it is an example of a(n) _____ publication.

Answer 1

Answer:

Vertical publication.

Explanation:

A vertical publication can be defined as the publications whose editorial content is primarily focused on specific industries or business e.g Marketing News.

Marketing News a magazine from the American Marketing Association that covers all aspects of the marketing industry, is mainly read by academics and people working directly in marketing. Therefore, it is an example of a vertical publication.

Answer 2

Answer:

Vertical publication

Explanation:

Vertical publication are those types of publications where the editorial content is majorly focused on one type of industry or business. They are similar to trade magazines. In this case, the publication is concerned and majorly focused on marketing industry, hence why we refer to it as a vertical publication. They are publications usually written to benefit a particular business, industry or profession.