Answer:
Who am I trying to reach?
Explanation:
Targeting and segmentation is the process by which a company focuses marketing activities regarding a particular product to a defined customer profile.
Certain criteria like income, age, location, culture and so on can be used as a basis for segmentation.
Basically the question that segmentation and targeting answers is - Who am I trying to reach?
In the given scenario the bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to that identified customer segment.
So they answered who they want to sell to.
Answer:
$62,500
Explanation:
Budgeted variable cost /hr = $5
Budgeted fixed cost for maintenance = $30,000
Actual fixed cost = $36,000
Actual variable cost = $100,000
Assembly capacity = 20,000hrs
Actual capacity used = 15,000hrs
Finishing capacity =15,000 hrs
Actual capacity used = 9000 hrs
Assembly plant variable cost allocation = 15/24*100000
=$62,500
Answer:
Dr Cash $404000 increase in asset
Cr Bonds payable $400000 increase in liabilities
Cr Bond premium $4000 increase in liabilities
Explanation:
The impact of the bond issue as it affects asset,liabilities or equity is discussed below.
The issue of bond gave rise to cash of $404,000($101/$100*$400000)
The receipt of $404000 from the issue implies that cash , an asset of Ravine Company has increased by $404000.
However, for every debit entry passed in the books of account there must be a corresponding credit,hence the transaction increases the company liabilities by $404000,split into $400000 bonds payable and $4000 bond premium.
The premium is amortized to income statement over the tenure of the bond.
Answer: should buy less B and more A.
Explanation:
Price of good A, PA = $2
Price of good B, PB = $4
The marginal utility on the last unit of A, MUA is given as 16
The marginal utility on the last unit of B, MUB is given as 24
Then, the marginal utility on the last dollar spent on A will be:
= MUA/PA
= 16/2
= 8
The marginal utility on the last dollar spent on B will be:
= MUB/PB
= 24/4
= 6
Based in the above calculation, Thomson should buy less B and more A as the marginal utility on the last dollar that is spent on A is more than that of B.
Answer:
Decrease by $132,100
Explanation:
Computation of the given data are as follow:-
We can calculate the Operating Income by using following formula:-
Fixed Cost = Fixed Cost * Dropped Rate
= $193,000 * 30/100
= $57,900
So, Operating Income = Sales - Variable Cost - Fixed Cost
= $,1050,000 - $860,000 - $57,900
= $132,100
According to the Analysis, the operating income will be decrease by $132,100 if the business segment is eliminated.