Question

As a marketing manager for kitch-it-tools, jim is frustrated with the way his organization markets their kitchen utensils. currently kitch-it-tools utilizes a strategy aimed towards the largest possible number of people, relying heavily on television and radio advertising. jim complains that the firm is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. presently kitch-it-tools practices:

Answer 1

The Kitch it tools is presently practicing mass marketing. Mass marketing is a way of having to produce products or serve their market or business in a wide variety or large scale in which the kitch it tools has the aim of targeting largest possible number of people.