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3 years ago

What are the three most critical components that a marketer needs to examine to segment a market effectively?

1 answer:

4 0

1. Identifiability (and measurability)
2. Accessibility
3. Responsiveness

1. Identifiability
- the target market must be identifiable to determine which of the
consumers belong to the segment. The target market must be well-
defined and measurable, particularly in terms of population, income, and
age bracket.

2. Accessibility
- this refers to the ease of reaching the identified market segment in terms
of geography and economy with appropriate market strategies.

3. Responsiveness
- the target market should be evaluated if they will respond (i.e. purchase)
the products and services created for them. There is little point in
identifying a market, creating a product, and developing marketing
strategies if the consumers themselves see little value in what is being
offered to them. Thus, the products and services must meed the
consumers' or organizations' needs.

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The owners of a small manufacturing concern have hired a manager to run the company with the expectation that (s)he will buy the

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3 years ago

If there are no excess reserves in the banking system and the Fed lowers the required reserve ratio, it follows that banks will

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Answer:

Excess reserves

Explanation:

Money supply in the economy is regulated by the central bank of Federal Reserve through various methods.

One of them is the use of reserve ratio.

Reserve ratio is the percentage of total deposit in a bank that commercial banks are required to keep aside and not use.

If there is no excess reserves and the Fed lowers required reserve ratio, it means banks will now have more money they can use to service customers.

The excess excess of the reserve can now the used to give out loans

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3 years ago

A company estimates that the appropriate discount rate (i.e., the cost of capital) for Project A, Project B, Project C and Proje

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Answer:

a. Project A requires an up-front expenditure of $1,000,000 and generates a net present value of $3,200.

Explanation:

The company should accept project A because it provides a positive net present value of $3,200 that is the highest among all the projects.

When the IRR of a project is lower than the required rate of return of the project, it will generate the negative net present value because at IRR the net present value of the project will be zero and at a higher rate than IRR it will be negative.

The project with a profitability index of less than 1 generates a negative NPV because the present value of future cash flows is less than the initial cash outflow.

Project D also generates a positive net present value but it is lower than project A. So, after comparing the results we will choose the project with higher NPV.

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3 years ago

Consider a coupon bond with $1000 face value, 10% coupon rate, 5 years of maturity selling for $700. The yield to maturity is

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Answer:

The approximate yield to maturity is 9.43%.

Explanation:

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2 years ago

Wilma’s Vegetable Market had the following transactions during 2017:

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Answer:

Journal Entries are as follows.

Explanation:

1. Cash $25,000 (Debit)

Common Stock $ 25,000 (credit)

2. Wages $10,000 (debit)

Cash $10,000 (credit)

3. Land $ 50,000 (debit)

Common Stock $50,000 (credit)

4. Dividend Declared $ 1000 (debit)

Dividend Payable $ 1000 ( credit)

And

Dividend Payable $ 1000 ( debit)

Cash $ 1000 (credit)

5. Cash $ 3000 (debit)

Long Term Investment $ 3000 (credit)

6. Cash $ 20,000 (debit)

Sales $ 20,000 ( credit)

7. Inventory $2000 (debit)

Cash $ 2000 (credit)

8. Investment $ 6000 ( debit)

Cash $ 6000 (credit)

9. Bonds Payable $ 10,000 (debit)

Discount $ 1000 (credit) ( if there's any)

Common Stock $ 9,000 ( credit ) ( in case of discount)

10. Notes Payable $ 10,000 (debit)

Interest on Notes Payable $ 1,000 (debit) ( suppose there's interest of $ 1000 on $ 10,000 Notes Payable)

Cash $ 11,000 (credit)

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3 years ago