Question

What are the three most critical components that a marketer needs to examine to segment a market effectively?

Answer 1

1. Identifiability (and measurability)
2. Accessibility
3. Responsiveness

1. Identifiability
    - the target market must be identifiable to determine which of the
      consumers belong to the segment. The target market must be well-
      defined and measurable, particularly in terms of population, income, and
      age bracket. 

2. Accessibility
    - this refers to the ease of reaching the identified market segment in terms
      of geography and economy with appropriate market strategies. 

3. Responsiveness
    - the target market should be evaluated if they will respond (i.e. purchase)
      the products and services created for them. There is little point in
      identifying a market, creating a product, and developing marketing
      strategies if the consumers themselves see little value in what is being
      offered to them. Thus, the products and services must meed the
      consumers' or organizations' needs.