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3 years ago

What are the three most critical components that a marketer needs to examine to segment a market effectively?

1 answer:

4 0

1. Identifiability (and measurability)
2. Accessibility
3. Responsiveness

1. Identifiability
- the target market must be identifiable to determine which of the
consumers belong to the segment. The target market must be well-
defined and measurable, particularly in terms of population, income, and
age bracket.

2. Accessibility
- this refers to the ease of reaching the identified market segment in terms
of geography and economy with appropriate market strategies.

3. Responsiveness
- the target market should be evaluated if they will respond (i.e. purchase)
the products and services created for them. There is little point in
identifying a market, creating a product, and developing marketing
strategies if the consumers themselves see little value in what is being
offered to them. Thus, the products and services must meed the
consumers' or organizations' needs.

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What’s the best business in the world

nirvana33 [79]

Technology wise: Apple or Microsoft

Food wise: McDonalds or KFC

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3 years ago

Goods costing rs 10000 was sold at loss rs 2000<br> make journal entry

Grace [21]

Answer:gongi

Explanation:gong

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2 years ago

As part of your plan to lead the change effort to increase team productivity, you want to build momentum by generating short-ter

Murljashka [212]

Answer: Visible to senior leadership but not lower levels of the organization

Explanation:

Most short term wins are not visible to senior leadership, but are obvious to lower levels of the organization. The senior leadership wants results at the end of a business day and may not recognize the efforts that have been put in place by lower level of the organization for the progress that is noticeable so far.

3 0

3 years ago

Total surplus with a tax is equal to a. consumer surplus minus producer surplus. b. consumer surplus plus producer surplus plus

anygoal [31]

Answer:

Option (b) is correct.

Explanation:

The total surplus is defined as the sum total of producer surplus and consumers surplus. Total surplus with a tax is defined as the combined total of producers and consumers surplus and tax revenue that is earned by the government of a particular nation.

Consumers surplus = Willingness to pay for the product - Actual amount paid for the product

Producers surplus = Actual amount received for the product - Willingness to accept for the product

6 0

3 years ago

Suppose that an investor with a 10-year investment horizon is considering purchasing a 20-year 8% coupon bond selling for $900.

leonid [27]

Answer:

8.67%

Explanation:

PMT (Semi-annual coupon) = par value*coupon rate/2 = 1,000*8%/2 = 40

N (No of coupons paid) = 10*2 = 20

Rate (Semi-annual reinvestment rate) = 7%/2 = 3.5%

Future value of reinvested coupons = FV(PMT, N, Rate)

Future value of reinvested coupons = FV(40, 20, 3.5%)

Future value of reinvested coupons = $1,131.19

FV = 1,000

PMT (Semi-annual coupons) = 40

N (No of coupons pending) = 10*2 = 20

Rate (Semi-annual YTM) = 9%/2 = 4.5%

Price of the bond after 10 years = PV(FV, PMT, N, RATE)

Price of the bond after 10 years = PV(1000, 40, 20, 4.5%)

Price of the bond after 10 years = $934.96

Total amount after 10 years = Future value of reinvested coupons + Price of the bond after 10 years

Total amount after 10 years = $1,131.19 + $934.96

Total amount after 10 years = $2,066.15

Amount invested (Price of the bond now) = $900.

Total Annual Return = [(Total amount after 10 years / Amount invested)^(1/holding period)] -1

Total Annual Return = [($2,066.15/$900)^(1/10)] -1

Total Annual Return = [2.295722^0.1] - 1

Total Annual Return = 1.08665561792 - 1

Total Annual Return = 0.08665561792

Total Annual Return = 8.67%

7 0

3 years ago