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EastWind [94]
4 years ago
14

What are the three most critical components that a marketer needs to examine to segment a market effectively?

Business
1 answer:
Georgia [21]4 years ago
4 0
1. Identifiability (and measurability)
2. Accessibility
3. Responsiveness

1. Identifiability
    - the target market must be identifiable to determine which of the
      consumers belong to the segment. The target market must be well-
      defined and measurable, particularly in terms of population, income, and
      age bracket. 

2. Accessibility
    - this refers to the ease of reaching the identified market segment in terms
      of geography and economy with appropriate market strategies. 

3. Responsiveness
    - the target market should be evaluated if they will respond (i.e. purchase)
      the products and services created for them. There is little point in
      identifying a market, creating a product, and developing marketing
      strategies if the consumers themselves see little value in what is being
      offered to them. Thus, the products and services must meed the
      consumers' or organizations' needs. 
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Which of the following statements is incorrect?
DedPeter [7]

Answer:

E. All information systems support businesses.

Explanation:

All information systems do not support businesses because it's there's many types of information systems such as Executive Support Systems , Management Information Systems (MIS), Decision Support Systems , Knowledge Management Systems , Transaction Processing Systems and Office Automation Systems and it depends on the purpose of that information system in particular, whether it supports businesses or not

4 0
3 years ago
Kurt is a professional golfer, who use to work as an engineer. Aside from the money he enjoys both jobs equally. He earned $80,0
Irina-Kira [14]

Answer:Economic rent-$320,000

Opportunity Cost-80,000

Explanation:

Economic rent is the extra amount or addition earned by a production resource here and in this context,Mr Kurt is the resource.In this scenario,the extra amount he earned as a professional golfer having quit engineering for it and thus had a step-up(addition) of $320,000.

While the opportunity cost which known as the alternative forgone in order in favour of another alternative in a decision process here is $80,000.In this case,he had to forego engineering job($80,000) and therefore concentrate on professional golfing which paid him more(400,000) not omitting the fact that he could have engaged in the two jobs at same time.

3 0
4 years ago
Find the compound subject in the sentence. Cold water signals the brain and triggers a 'diving reflex'
UNO [17]
Nash’s ansnshs sksisis wish she aiwueyd skeiuedv disused d
8 0
3 years ago
The common stock of Auto Deliveries sells for $28.16 a share. The stock is expected to pay $1.35 per share next year when the an
CaHeK987 [17]

Answer:

Market rate of return is 7.79%

Explanation:

The market rate of return on the stock can be computed using the market price of the stock , which is given below:

share market price =D1/(Expected market return-Dividend growth rate)

share market price is $28.16

D1 is the expected dividend next year which is given by $1.35

expected market return is the unknown

dividend growth rate is 3%

$28.16=$1.35/expected market return-3%

let y be the expected market return

$28.16=$1.35/y-3%

by cross multiplication the equation becomes

$28.16*(y-3%)=$1.35

y-3%=$1.35/$28.16

y=($1.35/$28.16)+3%

y=7.79%

6 0
3 years ago
Read 2 more answers
Anastasia makes a good salary but wants to be sure she has good credit so she can buy a condominium when she has saved enough mo
Mandarinka [93]

Answer: She should pay down both her student loan and the credit card debt

Explanation:

From the question, we are informed that Anastasia makes a good salary but wants to be sure she has good credit so she can buy a condominium when she has saved enough money for a down payment on a mortgage.

The best thing she can do to improve her creditworthiness is for her pay down both her student loan and the credit card debt. This would help her to increase her creditworthiness.

5 0
3 years ago
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