Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
Answer:
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Explanation:
Answer:
B
Explanation:
If investors do not have adequate information about the company they are investing, they would demand an higher rate of return. This would increase the cost of raising capital. So, financial managers who want to raise capital at a cheap rate would have the incentive to disclose information
Answer:
Cost of each bottle of water is $7.
Explanation:
This is the case for economies of scale. When Charles produce 1 bottle of water, it costs him $1 per bottle, when 8 bottles are produced it costs him $7. The cost per bottle of water reduces as units increases.
Answer:
<u>Monopolistic Competition:</u>
4. a firm that faces a downward sloping demand curve.
<u>Perfect Competition:</u>
1. a firm that produces with excess capacity in
3. a firm that may earn in an economy profit or loss in the short run
5. a firm that that maximizes profits profit in the long by producing where MR = MC
<u>Both:</u>
2. a firm that has a firm that sets price greater than marginal cost.
Explanation:
