Virtually every industry in the world anticipates sweeping systemic transformation over the next decade in their strategic planning, production practices, and business models, according to the Sustainability Survey Poll on Water. The global opinion poll, which released a survey of more than 1,200 sustainability experts in March, concludes that water shortages will shift public perception of the value of water, prompting governments and companies to view clean water not as a commodity to exploit but as a precious resource.Conducted by GlobeScan, an international public and stakeholder opinion research firm, and SustainAbility, a think tank and business strategy consultancy, the poll asked, “What are the technologies or changes in behavior which show the most promise for addressing water shortages over the next 10 years?” The experts’ responses generated 19 consensus solutions.
