The answer is positive and negative shape.
The OBEY poster campaign can be interpreted as a phenomenological experiment.
Phenomenology seeks to help individuals see clearly things that are there in front of their eyes but veiled; things that are so taken for granted that they are muffled by abstract observation. Heidegger defines phenomenology as "the process of letting things express themselves."
Even though they might not understand what the sticker is saying, these individuals enjoy its slightly disruptive underground quality and want to support the growth of its humorous and absurd presence, which seems to be in some way against societal norms and the establishment.
When examined, the reasons why giant stickers are accepted or rejected reflect the viewer's personality. Regardless of the response, whether positive or negative, the stickers' existence is worthwhile as long as it makes people think about the specifics and implications of their surroundings.
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