According to Faraday, the net force acting on a conductor is equal to product of magnetic field, current, length of conductor and sine of the angle between the field and current.
F = BILsinΦ
Where:
B is magnetic field
I is current in the loop
L is length of the loop
Φ is the angle between the magnetic field and current
Φ = 0, since the current and magnetic field are directed in opposite directions.
F = BILsin(0)
F = 0
Therefore, the net magnetic force acting on the loop is zero.
<span>There is no special name for that. Physics is usually just concerned with "forces", and doesn't specify whether the force pushes or pulls. If you want to be more specific, you can just call it a "pulling force". I hoped this was satisfying!:)</span>