Question

George created an advertisement for a retail store that sold clothes. He added a discount in the form of a coupon that the customers had to redeem at the store within the next week. Which advertising feature did George use in his advertisement?

Answer 1

Answer:

The advertisement feature that George can use is a coupon booklet  with the local newspaper for delivery

Explanation:

George focus on promotion rather than using the other stores strategy of word-of-mouth. Different types of promotion: advertising, public relations, direct selling and sales promotions.A temporary reduction in the price, such as 50% off. Reduction amount  may be a percentage that can be marked on the package.A coupon booklet is inserted into the local newspaper for delivery. Also on checkout  the customer can be given a coupon based on products purchased. The consumer is automatically entered into the contest/event by purchasing the product.

Displays:-

A board on which messages are written in crayon.

Consumers get one sample for free, after their trial and then could decide whether to buy or not