An Exothermic reaction releases energy into the surroundings and so the products have more potential energy then the reactants. The enthalpy change is a negative value. Whereas, an endothermic reaction involves the absorption of energy into the system and so the reactants have more potential energy than the products. The enthalpy change is a positive value. This is clearly represented in energy profile diagrams.
Look at the letters, 3 would be MMeters
Substance change.
solid to a liquid
melting state when heat was applied.