Question

I-scream-4 Ice Cream recently faced competition against their flagship brand of "Orange peel ice cream." A competitor made significant in-roads into the market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 Ice Cream implementing

Answer 1

Answer:This strategy is called product differentiation

Explanation:

What Is Product Differentiation?

When companies sell similar product the other company may need to spice up their product or start applying something that will make it distinct even though it is the similar product , add something that will make it exceptional that will make it stands out to that of their competitors

.

This marketing strategy is known as product differentiation.

They carry out this marketing strategy by highlighting through their advertisement how their product differ from the similar product .

They create their own distinct values that will make them stand out and attract more customers.

These distinct characteristics may give them advantages to people that they target .

The ice cream seller in the above text introduced five varieties of ice cream to make their own business distinct to their competitors.