Peer pressure is being urged to do what your friends (peers) are doing, even if you don't really want to do it, in order to "fit in" with the group. For example, if you see your friends skipping school or smoking illegal drugs, you might go and do it -- not because you actually want to, but only to
An applicant should research the agency that she will be submitting the cover letter to and also review her resume again to define what should be included in the letter.