As you coast down a long hill on your bicycle, potential energy from your height is converted to kinetic energy as you and your bike are pulled downward by gravity along the slope of the hill. While there is air resistance and friction slowing you down by a little bit, your speed increases gradually until you apply the brakes, causing enough friction to slow yourself and the bike to a stop at the bottom
Keep your lane position, and sound your horn while braking in a controlled manner. Sudden panic stops are not a good idea, as they could spook the animal, causing it to suddenly dart into the path of another vehicle.