Question

How does data mining help interactive marketing for a business?

Answer 1

The way in which data mining helps interactive marketing for a business firm is: D. By predicting what each individual accessing a website is most likely interested in seeing.

What is data mining?

Data mining can be defined as a strategic process that typically involves extracting and analyzing data that are contained in large databases, especially through the use of specialized software to generate new information.

In this context, a business firm can adopt the use of data mining to enhance and facilitate interactive marketing by creating a process that can effectively and efficiently predict what each individual (customer) accessing their website is most likely interested in seeing.

Read more on a website here: brainly.com/question/26324021