Electricity is always going to take the path of least resistance to ground. The rubber in your shoes is not a conductor of electricity, therefore you are not completing the circuit and you don't get shocked. Your bare feet, on the other hand ARE conductors of electricity, so when you hold the wire, you complete the circuit and become the path of least resistance to ground... ZAP!
1. 
Explanation:
We have:
voltage in the primary coil
voltage in the secondary coil
The efficiency of the transformer is 100%: this means that the power in the primary coil and in the secondary coil are equal

where I1 and I2 are the currents in the two coils. Re-arranging the equation, we find

which means that the current in the secondary coil is 14% of the value of the current in the primary coil.
2. 5.7 V
We can solve the problem by using the transformer equation:

where:
Np = 400 is the number of turns in the primary coil
Ns = 19 is the number of turns in the secondary coil
Vp = 120 V is the voltage in the primary coil
Vs = ? is the voltage in the secondary coil
Re-arranging the formula and substituting the numbers, we find:

Well Inertia means something wants to stay in place, and in reality that coin wants to stay in one place, If you placed it on an index card on a cup, and SLOWLY pulled it, it wouldn't be fast enough to overcome that force, if you pulled it quickly that coin would stay in place and drop into the cup.