Answer:
Superficial design improvements are typically only trivial changes to a design, while functional design improvements can change the way a product or process is used to significantly enhance performance.
Explanation:
As a PC board designer, I would sometimes spend a certain amount of time making traces have shorter routes, or fewer layer changes or bends. (I wanted to make the layout "pretty.") In some cases, these changes are superficial, affecting the appearance only. In some cases, they are functional, reducing crosstalk or emissions or susceptibility to interference.
I deal with a web site that seems to be changing all the time (Brainly). In many cases, the same information is rearranged on the page—a superficial change. In other cases, the information being displayed changes, or the way that certain information is accessed changes. These are functional changes. (Sometimes, they "enhance performance," and sometimes they don't, IMO.)
In short ...
<em>Superficial design improvements are typically only trivial changes to a design, while functional design improvements can change the way a product or process is used to significantly enhance performance.</em>