Question

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. If a consumer used these attributes in evaluating this vehicle against others, the attributes would be considered:_______

Answer 1

Answer:

evaluative criteria.

Explanation:

Evaluative criteria is a term in marketing that Is used when a customer decides to go for a different kind of product that is different from the one they originally had in mind because of certain attributes. These attributes could be objective in nature such as power and fuel economy or it could subjective when things like prestige and convenience are being looked at.