Question

Which statement about direct-mail messages is most accurate? Group of answer choices Direct mail is an effective channel for personalized, tangible, three-dimensional messages that are less invasive than telephone solicitations. All answer choices are accurate statements about direct-mail messages. Today's companies no longer send direct-mail messages to market their products or services; they rely exclusively on electronic media instead. Direct-mail marketing is less effective than online marketing.

Answer 1

Answer:

Option A

Direct mail is an effective channel for personalized, tangible, three-dimensional messages that are less invasive than telephone solicitations

Explanation:

In modern days, we've seen email marketing hence option B that "Today's companies no longer send direct-mail messages to market their products or services; they rely exclusively on electronic media instead." These companies rely also on direct mails to their clients. Online marketing often uses direct mail for persuasion of their customers hence the last option is also wrong. Considering that already two statements are identified as inaccurate, the option that "All answer choices are accurate statements about direct-mail messages. " is misleading. Therefore, the only most accurate choice about direct-mail is option A